All products

Rude Eyebrow Gel Mascara, define as you apply! Achieve perfect eyebrows without hassle with this gel mascara. With a single stroke eyebrows will be...

Introducing I Heart Revolution featuring Disney - our most magical collaboration yet! We’re bringing you an unmissable makeup collection for the mo...

With a delicious vanilla blossom scent, the Unicorn Heart Glow Balms create a subtle wash of colour, all whilst adding an instant bit of magical un...

We're in love with this 'Fantasy' shade balm by I Heart Revolution doll. Gone are the days that unicorns are all rainbows and glitter. They are one...

Hey honey bee! We've got a blooming spectacular palette for you to collect - the I Heart Revolution Honey Chocolate Palette. A rich bouquet of meta...

Pack light and explore the city of Nude York with this face and eyeshadow palette. With four face sculpting shades and nine natural matte and shimm...

A beautiful curation of 9 eyeshadow shades in cocktail themed packaging. Inspired by amazing nights with friends, sipping on drinks. The cosmo pale...

Rude Bikini Bottom, Look like a beach babe all year round with this collection of 18 gorgeous eyeshadows inspired by the sea! Classically flatterin...

Rude Blackjack Mean Girl, casino night has never looked so glam! Memorable nights begin with amazing looks, and thus, Blackjack 21 Eyeshadows was ...

This medium to full buildable foundation has a soft focus breathable matte formula and is available in 30 shades. Enriched with niacinamide, it is ...

Quench thirsty skin with the Jake Jamie Watermelon Hydrating Face Mask. Formulated with watermelon extract, this hydration boosting mask will leave...

Break out from the crowd and show your true color with Rude Attitude Matte Lipstick. These bold, long-wearing, luxurious shades stay in place all d...

Create a perfect soft focus effect with this Ultra High Definition Studio Finishing Mineral Powder. Blur all unwanted fine lines, pores, and imperf...

Pollution and Blue Light Protecting Serum SPF 30A true skin defender and your new best friend to defend your skin from pollution and blue light. Li...

Calling all chocolate lovers… our I Heart Revolution Chocolate lipsticks are here!With buildable colour, and buttery soft formulation, smooth onto ...

You'll be peachy-keen to get your hands on this I Heart Revolution Mini Tasty Peach Palette! We practice what we peach at I Heart Revolution, thi...

I Heart Revolution is making the ordinary extraordinary, yet again! Meet the Affirmation Book palettes - a collection of bold and powerful hues eac...

I Heart Revolution is making the ordinary extraordinary, yet again! Meet the Affirmation Book palettes - a collection of bold and powerful hues eac...

You’ll want to get your teeth into this HoneyComb lipstick. With buildable colour, and buttery soft formulation, smooth onto the lips to up your li...

Wake up brew-ti-ful with the steaming hot I Heart Revolution Coffee collection. Warm up your complexion with the Tasty Coffee Bronzers from I Heart...

Calling all chocolate lovers… our I Heart Revolution Chocolate lipsticks are here!With buildable colour, and buttery soft formulation, smooth onto ...

Wake up brew-ti-ful with the steaming hot I Heart Revolution Coffee collection. Warm up your complexion with the Tasty Coffee Bronzers from I Heart...

Get a peach-perfect makeup look with the I Heart Revolution juicy Peach collection!Your lashes will want a taste of this! The I Heart Revolution Ta...

Wake up brew-ti-ful with the steaming hot I Heart Revolution Coffee collection.Warm up your complexion with the Tasty Coffee Bronzers from I Heart ...